Silverline Athletics

Video Technology

A video platform made exclusively for the endurance sports industry.

Learn More

What We Do

The largest video publishing platform in the endurance sports industry

Sponsorship has evolved. Active lifestyle brands are demanding a digital component as part of a sponsorship package, and video is the most important aspect to digital sponsorship, by far. In February 2014, 183 million Americans watched 50 billion videos online. Video ad views for that month totaled 24.6 billion. Your sponsors want video and we’ll show you what it’s worth.

 

The SilverLine Video Platform Connects:

Endurance Sports Event Directors

The days of branded t-shirts and water stations are over. Sponsors are demanding digital activation, and you can't afford to be unprepared. SilverLine makes it easy to set up your own video platform so that you can offer a strong digital component to event sponsors.

Endurance Sports Brands

Endurance sports athletes are well educated, high earning, influential members of their communities. They're also intensely loyal to their preferred brands. Reach this target group at a passion point by advertising on a video platform specifically for endurance sports athletes and fans.

SilverLine is a breakthrough video distribution and advertising service that enables endurance sport events – running, triathlon, cycling and adventure events – to benefit from rapid advancements in technology.

Why We Do It

We Love Endurance Sports Events. We want to see them grow.

We didn’t set out to start a video network. We set out to solve a real problem around event sponsorship. Brands have more choices than ever for where to focus their marketing budgets, and in a digital world it is increasingly attractive to spend those dollars online. SilverLine has made it possible for events to capture online brand spending. And one thing that hasn’t changed – endurance sports is still one of the best demographics in the world.

 

How It Works

Coming Together to Reach The Active Lifestyle Demographic

1. A CUSTOM VIDEO EXPERIENCE IS CREATED

We do the technological heavy lifting and create custom video watch experiences that quickly and seamlessly integrate into your existing website.

2. AWESOME RACE FOOTAGE and ENGAGING CONTENT IS UPLOADED

Sponsors, directors, athletes and participants can upload amazing videos that become part of your network. You control how the video is displayed and distributed.

3. SPONSORS UPLOAD THEIR TARGETED ADS

Advertisers participate directly in SilverLine’s ad network to create custom campaigns targeting the endurance sports community at the passion point.

4. ENDURANCE SPORTS ATHLETES AND FANS SEE VIDEOS

Engaging videos capturing the attention of enthusiasts are distributed to a targeted network of athletes and consumers.

5. EVERYONE MAKES MONEY

Sponsor ads are delivered with precision to their target market, and event managers earn more money every time their videos are viewed.

5. VIDEO DATA IS USED TO GUIDE STRATEGY

We analyze the online videos’ performance and guide your strategy based on the data. This allows you to grow, improve and make more revenue with each new video.

Who We Work With

These Amazing Endurance Events Are Already Profiting from Video

We work closely with our event management and publishing partners in order to monetize existing sponsor relationships, introduce new brands to the endurance sports industry, and to ensure that brands get what they need out of a sponsorship.

Our goal is to ensure a healthy financial future for our fantastic partners, while removing the costs and complexities of digital video platform management.

Tri California
DelMoSports
Tour of Britain
The Outdoor Experience Organization
Pikes Peak Marathon
Pittsburgh Marathon
Human Race UK
Triathlon Business International
Old School Trail Run Wissahickon
Providence Cyclo-Cross Fest
Huub Design
Challenge Family Race
Running USA
Valley Preferred Cycling Center
Nelson Vails Media
NSC Sports
Behind the Barriers TV
Marine Corps Marathon

Service Packages

SilverLine makes it easy to get started with video advertising and sponsorships. Select our Light plan to get started with an all-in-one free video hosting and streaming solution, or go all in with one of our premium plans. Contact us to talk about the key differences described below.

Become a SilverLine Partner

Register Now to Discover the Power and Value SilverLine Brings to Your Video Content

Take 2 minutes to fill out the short form below, and you’ll become the newest member of SilverLine’s network of publishers in the endurance sports industry.

Who We Are

Two Athletes Combining Their Passions for Technology and Endurance Sports

SilverLine’s co-founders are both dedicated endurance athletes. Over the course of many miles on their bikes talking and training together, they forecasted that a rapidly changing global sponsorship landscape would threaten the vibrancy of the active lifestyle industry they both loved. They decided to do something about it and quit their careers to start SilverLine; a company that has created the the most powerful digital sponsorship platform in the industry and is helping event directors and new media publishers attract global digital sponsorship and advertising.

Meet Holden and Jayme

Holden Comeau

Holden Comeau

Co-Founder

Holden is an endurance sports industry leader and lifelong competitive athlete. Prior to co-founding SilverLine, Holden held a career as a professional triathlete, was the head triathlon coach for the Cadence Cycling Foundation, as well as the Performance Coaching Manager for Cadence Cycling & Multisport in Philadelphia, PA. Holden is an NCAA All-American swimmer for Penn State University.

    Jayme Anne Goldberg

    Jayme Anne Goldberg

    Co-Founder

    Jayme has 20 years of experience in the institutional investment management industry. Prior to co-founding SilverLine, she was the Chief Strategy Officer at BNY Mellon – Urdang, where she planned and executed strategic global expansion initiatives, organizational design and for the development and implementation of operational processes and procedures. Jayme has competed in both short and long course triathlon for over 10 years.

      News

      SilverLine at Interbike

      SilverLine at Interbike

      Interbike 2014 SilverLine is headed to Las Vegas for 2014 Interbike on September 9th-12th, and will be connecting with manufacturers, events and brands in the cycling industry. SilverLine’s global video network will grow to 12 million unique viewers throughout 2015, and digital sponsorship and advertising options for next year will be presented for the the […]

      Read more

      Marine Corps Marathon Enlists SilverLine Athletics to Implement Video Technology

      SilverLine provides strong digital engagement and results for the third largest marathon in the United States SilverLine Athletics, the premier digital video  platform for the endurance sports industry, partnered with Marine Corps Marathon (MCM) this year to incorporate a digital media strategy and analytics for the third largest marathon in the United States and the […]

      Read more

      Contact

      Let's talk about how SilverLine can help you reach your goals.

      Your Name (required)

      Your Email (required)

      Subject

      Your Message

      CAPTCHA (required)

      captcha

      Contact Info

      info@silverlineathletics.com

      Philadelphia, Pennsylvania