The largest video publishing platform in the endurance sports industry
Sponsorship has evolved. Active lifestyle brands are demanding a digital component as part of a sponsorship package, and video is the most important aspect to digital sponsorship, by far. In February 2014, 183 million Americans watched 50 billion videos online. Video ad views for that month totaled 24.6 billion. Your sponsors want video and we’ll show you what it’s worth.
The SilverLine Video Platform Connects:
Endurance Sports Event Directors
The days of branded t-shirts and water stations are over. Sponsors are demanding digital activation, and you can't afford to be unprepared. SilverLine makes it easy to set up your own video platform so that you can offer a strong digital component to event sponsors.
Endurance Sports Brands
Endurance sports athletes are well educated, high earning, influential members of their communities. They're also intensely loyal to their preferred brands. Reach this target group at a passion point by advertising on a video platform specifically for endurance sports athletes and fans.
SilverLine is a breakthrough video distribution and advertising service that enables endurance sport events – running, triathlon, cycling and adventure events – to benefit from rapid advancements in technology.
Why We Do It
We Love Endurance Sports Events. We want to see them grow.
We didn’t set out to start a video network. We set out to solve a real problem around event sponsorship. Brands have more choices than ever for where to focus their marketing budgets, and in a digital world it is increasingly attractive to spend those dollars online. SilverLine has made it possible for events to capture online brand spending. And one thing that hasn’t changed – endurance sports is still one of the best demographics in the world.
Coming Together to Reach The Active Lifestyle Demographic
1. A CUSTOM VIDEO EXPERIENCE IS CREATED
We do the technological heavy lifting and create custom video watch experiences that quickly and seamlessly integrate into your existing website.
2. AWESOME RACE FOOTAGE and ENGAGING CONTENT IS UPLOADED
Sponsors, directors, athletes and participants can upload amazing videos that become part of your network. You control how the video is displayed and distributed.
3. SPONSORS UPLOAD THEIR TARGETED ADS
Advertisers participate directly in SilverLine’s ad network to create custom campaigns targeting the endurance sports community at the passion point.
4. ENDURANCE SPORTS ATHLETES AND FANS SEE VIDEOS
Engaging videos capturing the attention of enthusiasts are distributed to a targeted network of athletes and consumers.
5. EVERYONE MAKES MONEY
Sponsor ads are delivered with precision to their target market, and event managers earn more money every time their videos are viewed.
5. VIDEO DATA IS USED TO GUIDE STRATEGY
We analyze the online videos’ performance and guide your strategy based on the data. This allows you to grow, improve and make more revenue with each new video.
Who We Work With
These Amazing Endurance Events Are Already Profiting from Video
We work closely with our event management and publishing partners in order to monetize existing sponsor relationships, introduce new brands to the endurance sports industry, and to ensure that brands get what they need out of a sponsorship.
Our goal is to ensure a healthy financial future for our fantastic partners, while removing the costs and complexities of digital video platform management.
SilverLine makes it easy to get started with video advertising and sponsorships. Select our Light plan to get started with an all-in-one free video hosting and streaming solution, or go all in with one of our premium plans. Contact us to talk about the key differences described below.
Register Now to Discover the Power and Value SilverLine Brings to Your Video Content
Take 2 minutes to fill out the short form below, and you’ll become the newest member of SilverLine’s network of publishers in the endurance sports industry.
Who We Are
Two Athletes Combining Their Passions for Technology and Endurance Sports
SilverLine’s co-founders are both dedicated endurance athletes who first met through Philadelphia’s triathlon community. They forecasted that a rapidly changing global sponsorship landscape would threaten the vibrancy of the active lifestyle industry they both loved. They decided to do something about it and quit their careers to start SilverLine; a company that has created the the most powerful digital sponsorship platform in the industry and is helping event directors and new media publishers attract global digital sponsorship and advertising.
Meet Holden and Jayme
Holden is an endurance sports industry leader and lifelong competitive athlete. Prior to co-founding SilverLine, Holden held a career as a professional triathlete, was the head triathlon coach for the Cadence Cycling Foundation, as well as the Performance Coaching Manager for Cadence Cycling & Multisport in Philadelphia, PA. Holden is an NCAA All-American swimmer for Penn State University.
Jayme Anne Goldberg
Jayme has 20 years of experience in the institutional investment management industry. Prior to co-founding SilverLine, she was the Chief Strategy Officer at BNY Mellon – Urdang, where she planned and executed strategic global expansion initiatives, organizational design and for the development and implementation of operational processes and procedures. Jayme has competed in both short and long course triathlon for over 10 years.
VideoAMP A new suite of video technology solutions for endurance sports events OCTOBER 14TH, 2014 VideoAMP delivers a complete video watch experience and powerful monetization, analytic and content marketing opportunities on the SilverLine NOW network. 39th Marine Corps Marathon is leveraging VideoAMP to engage athletes and partners October 14, 2014 — Philadelphia, PA – SilverLine, the […]
Interbike 2014 SilverLine is headed to Las Vegas for 2014 Interbike on September 9th-12th, and will be connecting with manufacturers, events and brands in the cycling industry. SilverLine’s global video network will grow to 12 million unique viewers throughout 2015, and digital sponsorship and advertising options for next year will be presented for the the […]
SilverLine provides strong digital engagement and results for the third largest marathon in the United States SilverLine Athletics, the premier digital video platform for the endurance sports industry, partnered with Marine Corps Marathon (MCM) this year to incorporate a digital media strategy and analytics for the third largest marathon in the United States and the […]